The NXT Anchor is an award-winning creative agency that creates compelling visuals for products and services. To many people, creative advertising is clever or funny advertising. But that can’t be the only criteria we use to judge. If the ad doesn’t tie in with the product or the brand selling it, it’s not practical. When looking for creative ad campaigns, we can’t talk creatively without talking about advertising. Creative design and advertising follow marketing research and branding Idea.