🌸 The Spirit of Spring: A Symphony of Design and Sound
The 2025 Spirit of Spring concert series is more than just a musical event — it’s a celebration of harmony, spirituality, and creative vision. This three-city experience features internationally renowned performers Hamid Saeidi (Grammy-winning composer and santur player) and White Sun (2x Grammy-winning spiritual music group), combining East and West in one sacred musical journey.
At the heart of this campaign is the stunning poster and branding design by the innovative team at NXT Anchor, and brought to life by designers Ali Hoss and Sanaz Mahdi.
🎨 Poster Design by Ali Hoss & Sanaz Mahdi
The creative vision of Ali Hoss and Sanaz Mahdi shines in a poster that balances serenity and power. Designed under the direction of NXT Anchor, this artwork radiates springtime symbolism, spiritual tones, and clean, professional aesthetics.
🔍 Key visual features include:
- Black & white portraits over soft florals to evoke peace and depth
- Vibrant green typography to symbolize renewal and spring
- Elegant layout and event details for easy multi-location use
- Artist names Hamid Saeidi and White Sun prominently featured for brand recognition
This artwork also seamlessly integrates with all Meta ads, event flyers, and digital banners.
📅 Concert Series Schedule & Tickets
All events are ticketed via Iraniticket.com — your trusted platform for cultural music events:
🌟 March 30 – Pasadena
📍 Yoga House, 11 W State St, Pasadena, CA 91105
🕔 5:30 PM Start
🎟️ Get Tickets Here
🌟 April 27 – Beverly Hills
📍 Babage, 9000 W Olympic Blvd, Beverly Hills, CA 90211
🕕 6:00 PM Start
🎟️ Get Tickets Here
🌟 May 22 – Malibu
📍 Rafi Lounge, 22741 Pacific Coast Hwy, Malibu, CA 90265
🕡 6:30 PM Start
🎟️ Get Tickets Here
📞 For info and group inquiries: Call (888) 491-1666
📢 Meta Advertising Powered by NXT Anchor
NXT Anchor also ran a highly effective Meta Ads campaign across Facebook and Instagram, targeting:
- Spiritual music enthusiasts
- Iranian-American communities in LA
- Yoga and wellness lovers
- Local cultural event seekers
Ad formats included:
- 🎥 Short-form video promos
- 📸 Carousel posts featuring the poster
- 🎯 Advanced audience retargeting (website visitors, ticket page clicks, IG/FB engagers)
This led to thousands of impressions and direct conversions for ticket sales.
🎶 Meet the Artists
- Hamid Saeidi — Grammy-winning composer blending Persian classical with cinematic depth
- White Sun — Known for healing mantras and uplifting energy, led by Gurujas
🔗 Credits & Contacts
🖼️ Poster Design: Ali Hoss & Sanaz Mahdi
🎨 Visual Direction & Campaign: NXT Anchor
📍 Event Partner: Iraniticket.com
📱 Meta Ad Management: Facebook for Business
For press, media use, or poster licensing, visit nxtanchor.com/contact.
