We work with all types of businesses, industries, and parts of the world. It’s what keeps us thinking, learning, challenging, and questioning. And it means we approach everything with an open, interdisciplinary, free-thinking spirit. Formulaic branding isn’t for us.
What is a brand?
Your brand is what people think of when they think about your company. It’s your reputation, values, products, marketing, and customer service. it includes your logo, website, business cards, and marketing collaterals. Everything people encounter when they interact with your company adds to their perception of you.
What is a brand identity?
Brand Identity is all set of visual and verbal elements. The critical word is identity, like with people who own their own identity. The tangible features you can see when a company communicates with you make up its identity design: Logo, colors, fonts, taglines, design style, icons, and messaging.
A brand style guide is a document that records this identity. It keeps everyone on the right track, using the right fonts, colors, and more. Applications, or places where this identity can be “applied,” include websites, business cards, brochures, signs, packaging, vehicles, and more.
How we work
Our clients are different, and we treat them as such. We start by holding a workshop where we learn all about you. Who you are, what you do, and what makes you unique. We then take all our findings and analyze them over and over. Now we know what you’re all about, we get thinking about how we can turn this into a clear narrative message. A story that your audience likes.
We do, test and re-test.
After that, we turn the findings into a comprehensive identity. Getting your brand out there is just the beginning.
